Abstract
Research on international business presents ‘liability of foreignness’ as a key factor in a Multinational Enterprise’s (MNE’s) operations, but it has not addressed ‘foreignness’ as a complex and dynamic phenomenon. Adopting an identity work perspective, this article examines ‘foreignness’ as social construct, studying how a Chinese MNE manoeuvres the local economic and political contexts. We also shift the focus from ‘liability of foreignness’ to ‘liability of origin’, as elements associated with the home country can also implicate liability. We discuss the market entry of a private Chinese manufacturing company in Hungary and the Netherlands as a proxy for Europeanization, analysing regional and local strategies pursued by the company in organizing its business and representing its corporate identity when dealing with divergent European contexts.
| Original language | English |
|---|---|
| Pages (from-to) | 300-321 |
| Number of pages | 22 |
| Journal | Asia Pacific Business Review |
| Volume | 30 |
| Issue number | 2 |
| Early online date | 11 Jul 2022 |
| DOIs | |
| Publication status | Published - 2024 |
Bibliographical note
Publisher Copyright:© 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
Funding
This publication is based upon work from COST Action China in Europe Research Network - CHERN (CA18215), supported by COST (European Cooperation in Science and Technology).
| Funders | Funder number |
|---|---|
| European Cooperation in Science and Technology | CA18215 |
Keywords
- Internationalization
- liability of Chineseness
- liability of foreignness
- liability of origin
- multinational enterprises
- strategy of Europeanization