Turning shoppers into sellers: Two experiments on member-get-member campaigns

PWJ Verlegh, A.Th.H. Pruyn, KA Peters

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationADVANCES IN CONSUMER RESEARCH, VOL 30
Pages346-346
Volume30
Publication statusPublished - 2003

Publication series

NameADVANCES IN CONSUMER RESEARCH

Cite this

Verlegh, PWJ., Pruyn, A. T. H., & Peters, KA. (2003). Turning shoppers into sellers: Two experiments on member-get-member campaigns. In ADVANCES IN CONSUMER RESEARCH, VOL 30 (Vol. 30, pp. 346-346). (ADVANCES IN CONSUMER RESEARCH).
Verlegh, PWJ ; Pruyn, A.Th.H. ; Peters, KA. / Turning shoppers into sellers: Two experiments on member-get-member campaigns. ADVANCES IN CONSUMER RESEARCH, VOL 30. Vol. 30 2003. pp. 346-346 (ADVANCES IN CONSUMER RESEARCH).
@inbook{a287b993e410430f8efafac7fdbefb62,
title = "Turning shoppers into sellers: Two experiments on member-get-member campaigns",
author = "PWJ Verlegh and A.Th.H. Pruyn and KA Peters",
year = "2003",
language = "English",
isbn = "0-915552-49-3",
volume = "30",
series = "ADVANCES IN CONSUMER RESEARCH",
pages = "346--346",
booktitle = "ADVANCES IN CONSUMER RESEARCH, VOL 30",

}

Verlegh, PWJ, Pruyn, ATH & Peters, KA 2003, Turning shoppers into sellers: Two experiments on member-get-member campaigns. in ADVANCES IN CONSUMER RESEARCH, VOL 30. vol. 30, ADVANCES IN CONSUMER RESEARCH, pp. 346-346.

Turning shoppers into sellers: Two experiments on member-get-member campaigns. / Verlegh, PWJ; Pruyn, A.Th.H.; Peters, KA.

ADVANCES IN CONSUMER RESEARCH, VOL 30. Vol. 30 2003. p. 346-346 (ADVANCES IN CONSUMER RESEARCH).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

TY - CHAP

T1 - Turning shoppers into sellers: Two experiments on member-get-member campaigns

AU - Verlegh, PWJ

AU - Pruyn, A.Th.H.

AU - Peters, KA

PY - 2003

Y1 - 2003

M3 - Chapter

SN - 0-915552-49-3

VL - 30

T3 - ADVANCES IN CONSUMER RESEARCH

SP - 346

EP - 346

BT - ADVANCES IN CONSUMER RESEARCH, VOL 30

ER -

Verlegh PWJ, Pruyn ATH, Peters KA. Turning shoppers into sellers: Two experiments on member-get-member campaigns. In ADVANCES IN CONSUMER RESEARCH, VOL 30. Vol. 30. 2003. p. 346-346. (ADVANCES IN CONSUMER RESEARCH).