Turning shoppers into sellers: Two experiments on member-get-member campaigns

PWJ Verlegh, A.Th.H. Pruyn, KA Peters

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationADVANCES IN CONSUMER RESEARCH, VOL 30
Pages346-346
Volume30
Publication statusPublished - 2003

Publication series

NameADVANCES IN CONSUMER RESEARCH

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