Understanding climate activism: Who participates in climate marches such as “Fridays for Future” and what can we learn from it?

Felix Noth, Lena Tonzer*

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

Young people are marching around the globe to ask for measures against climate change and to protect the environment. Using novel survey data, we ask who participates in such powerful movements and what can be learned from our findings. The survey was conducted in German and is based on answers from more than 600 participants. We find that survey respondents are less likely to participate in climate marches like “Fridays for Future” in case they trust more in (large) corporations suggesting a link between trust and climate activism. We also ask whether worries about climate change or attitudes towards more environmentally friendly behavior match their participation frequency in climate marches. Results reveal that respondents being more worried about climate change or the environment tend to participate more often in marches addressing these concerns. Similarly, participation in climate marches correlates positively with acting environmentally sustainable. Hence, our findings might be relevant for corporations in case they want to keep the support of young customers participating in climate marches.

Original languageEnglish
Article number102360
Pages (from-to)1-7
Number of pages7
JournalEnergy Research and Social Science
Volume84
Early online date13 Nov 2021
DOIs
Publication statusE-pub ahead of print - 13 Nov 2021

Bibliographical note

Funding Information:
We are grateful to two anonymous referees for their very helpful comments. All errors are our own. We do not have conflicts of interests. No external funding was obtained for this research.

Publisher Copyright:
© 2021 Elsevier Ltd

Keywords

  • Climate change
  • Fridays for Future
  • Trust

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