Original language | English |
---|---|
Title of host publication | Moderne Konzepte des organisationalen Marketing |
Editors | T. Kliewe, T. Kesting |
Place of Publication | Wiesbaden |
Publisher | Springer Fachmedien |
Pages | 145-160 |
ISBN (Print) | 9783658046798 |
Publication status | Published - 2014 |
University-business cooperation: A tale of two logics
P.C. van der Sijde, F. David, H. Frederik, M.R. Carretero
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review