Using the theory of planned behaviour to understand brand love

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	26-41
Journal	Journal of Product and Brand Management
Volume	26
Issue number	1
DOIs	https://doi.org/10.1108/JPBM-06-2016-1215
Publication status	Published - 2017

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title = "Using the theory of planned behaviour to understand brand love",

author = "S.M. Hegner and A. Fenko and A. Teravest",

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pages = "26--41",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

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AU - Fenko, A.

AU - Teravest, A.

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