Value-based Multi-level Latent Classes: New Insights into Cross-cultural Differences

H. van Herk, J.A. Lee, G.N. Soutar

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationISMS Marketing Science Conference
Place of PublicationBoston, USA
Publication statusPublished - 2012
Event2012 ISMS Marketing Science Conference - Boston, USA
Duration: 7 Jun 20129 Jun 2012


Conference2012 ISMS Marketing Science Conference

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