Value-based service bundling: a customer-supplier approach

I.S. Razo Zapata, P.G.M. De Leenheer, J. Gordijn, J.M. Akkermans

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review


Due to future ubiquitous service environments, approaches for dynamic delivery of services face new challenges. Since the web 2.0 gave to customers the change to interact with the Internet, they are not any more static entities but can also contribute to the design or co-creation of new services. In this paper we show how customers can help to dynamically bundle services; our approach is based on customer and supplier perspectives. A broker is in charge of matching both perspectives, depicting not only customer desires but also supplier offerings. Moreover, our approach is illustrated by a case study. Finally, we provide some reflections as well as future lines of research. © 2011 IEEE.
Original languageEnglish
Title of host publicationEnterprise Distributed Object Computing Conference Workshops (EDOCW), 2011 15th IEEE International
Place of PublicationHelsinki
PublisherIEEE Computer Society
ISBN (Print)9781457708695
Publication statusPublished - 2011
EventEnterprise Distributed Object Computing Conference Workshops - Helsinki
Duration: 29 Aug 20112 Sept 2011


ConferenceEnterprise Distributed Object Computing Conference Workshops


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