Value Segments and Response Styles in Europe: Developed versus Emerging Economies?

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Marketing Theory Challenges in Emerging Societies
Editors	C. Munteanu
Place of Publication	Iasi, Romania
Publisher	Alexandru Ioan Cuza - University of Iasi
Pages	268-274
ISBN (Print)	9789736406812
Publication status	Published - 2011
Event	2nd EMAC Regional Conference - Iasi, Romania Duration: 21 Sept 2011 → 23 Sept 2011

Conference	2nd EMAC Regional Conference
Period	21/09/11 → 23/09/11

Handle.net

@inproceedings{e92f20c85ab4452ba3389d1ad6cd4475,

title = "Value Segments and Response Styles in Europe: Developed versus Emerging Economies?",

author = "{van Herk}, H.",

year = "2011",

language = "English",

isbn = "9789736406812",

pages = "268--274",

editor = "C. Munteanu",

booktitle = "Marketing Theory Challenges in Emerging Societies",

publisher = "Alexandru Ioan Cuza - University of Iasi",

address = "Romania",

note = "2nd EMAC Regional Conference ; Conference date: 21-09-2011 Through 23-09-2011",