Value Segments and Response Styles in Europe: Developed versus Emerging Economies?

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationMarketing Theory Challenges in Emerging Societies
EditorsC. Munteanu
Place of PublicationIasi, Romania
PublisherAlexandru Ioan Cuza - University of Iasi
Pages268-274
ISBN (Print)9789736406812
Publication statusPublished - 2011
Event2nd EMAC Regional Conference - Iasi, Romania
Duration: 21 Sep 201123 Sep 2011

Conference

Conference2nd EMAC Regional Conference
Period21/09/1123/09/11

Cite this

van Herk, H. (2011). Value Segments and Response Styles in Europe: Developed versus Emerging Economies? In C. Munteanu (Ed.), Marketing Theory Challenges in Emerging Societies (pp. 268-274). Iasi, Romania: Alexandru Ioan Cuza - University of Iasi.
van Herk, H. / Value Segments and Response Styles in Europe: Developed versus Emerging Economies?. Marketing Theory Challenges in Emerging Societies. editor / C. Munteanu. Iasi, Romania : Alexandru Ioan Cuza - University of Iasi, 2011. pp. 268-274
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year = "2011",
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pages = "268--274",
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van Herk, H 2011, Value Segments and Response Styles in Europe: Developed versus Emerging Economies? in C Munteanu (ed.), Marketing Theory Challenges in Emerging Societies. Alexandru Ioan Cuza - University of Iasi, Iasi, Romania, pp. 268-274, 2nd EMAC Regional Conference, 21/09/11.

Value Segments and Response Styles in Europe: Developed versus Emerging Economies? / van Herk, H.

Marketing Theory Challenges in Emerging Societies. ed. / C. Munteanu. Iasi, Romania : Alexandru Ioan Cuza - University of Iasi, 2011. p. 268-274.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

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M3 - Conference contribution

SN - 9789736406812

SP - 268

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BT - Marketing Theory Challenges in Emerging Societies

A2 - Munteanu, C.

PB - Alexandru Ioan Cuza - University of Iasi

CY - Iasi, Romania

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van Herk H. Value Segments and Response Styles in Europe: Developed versus Emerging Economies? In Munteanu C, editor, Marketing Theory Challenges in Emerging Societies. Iasi, Romania: Alexandru Ioan Cuza - University of Iasi. 2011. p. 268-274