Value Segments and Response Styles in Europe: Developed versus Emerging Economies?

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Original languageEnglish
Title of host publicationMarketing Theory Challenges in Emerging Societies
EditorsC. Munteanu
Place of PublicationIasi, Romania
PublisherAlexandru Ioan Cuza - University of Iasi
ISBN (Print)9789736406812
Publication statusPublished - 2011
Event2nd EMAC Regional Conference - Iasi, Romania
Duration: 21 Sept 201123 Sept 2011


Conference2nd EMAC Regional Conference

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