Van customer media naar content marketing

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Professional

Original language	Dutch
Title of host publication	Help, ze willen vrienden worden
Editors	S. de Bakker, S. van den Boom, P. Kerkhof, P. Luit
Place of Publication	Heemstede
Publisher	Customer Media Council
Pages	17-25
ISBN (Print)	9789081475600
Publication status	Published - 2011

Handle.net

@inbook{ba72bdd2bf984d7cad9dd281338c57fd,

title = "Van customer media naar content marketing",

author = "P. Kerkhof",

year = "2011",

language = "Dutch",

isbn = "9789081475600",

pages = "17--25",

editor = "{de Bakker}, S. and {van den Boom}, S. and P. Kerkhof and P. Luit",

booktitle = "Help, ze willen vrienden worden",

publisher = "Customer Media Council",

}