Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review

G. van Noort, L. M. Willemsen, P. Kerkhof, J. W. M. Verhoeven

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Integrated Communications in the Post-Modern Era
Editors	P. J. Kitchen, E. Uzunoglu
Place of Publication	Basingstoke
Publisher	Palgrave-Macmillan
Pages	77-99
ISBN (Print)	9781137388537
DOIs	https://doi.org/10.1057/9781137388551.0008
Publication status	Published - 2014

Access to Document

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title = "Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review",

author = "{van Noort}, G. and Willemsen, {L. M.} and P. Kerkhof and Verhoeven, {J. W. M.}",

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language = "English",

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Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review. / van Noort, G.; Willemsen, L. M.; Kerkhof, P. et al.
Integrated Communications in the Post-Modern Era. ed. / P. J. Kitchen; E. Uzunoglu. Basingstoke: Palgrave-Macmillan, 2014. p. 77-99.

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review

AU - van Noort, G.

AU - Willemsen, L. M.

AU - Kerkhof, P.

AU - Verhoeven, J. W. M.

PY - 2014

Y1 - 2014

U2 - 10.1057/9781137388551.0008

DO - 10.1057/9781137388551.0008

M3 - Chapter

SN - 9781137388537

SP - 77

EP - 99

BT - Integrated Communications in the Post-Modern Era

A2 - Kitchen, P. J.

A2 - Uzunoglu, E.

PB - Palgrave-Macmillan

CY - Basingstoke

ER -