Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review

G. van Noort, L. M. Willemsen, P. Kerkhof, J. W. M. Verhoeven

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationIntegrated Communications in the Post-Modern Era
EditorsP. J. Kitchen, E. Uzunoglu
Place of PublicationBasingstoke
PublisherPalgrave-Macmillan
Pages77-99
ISBN (Print)9781137388537
DOIs
Publication statusPublished - 2014

Cite this

van Noort, G., Willemsen, L. M., Kerkhof, P., & Verhoeven, J. W. M. (2014). Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review. In P. J. Kitchen, & E. Uzunoglu (Eds.), Integrated Communications in the Post-Modern Era (pp. 77-99). Basingstoke: Palgrave-Macmillan. https://doi.org/10.1057/9781137388551.0008
van Noort, G. ; Willemsen, L. M. ; Kerkhof, P. ; Verhoeven, J. W. M. / Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review. Integrated Communications in the Post-Modern Era. editor / P. J. Kitchen ; E. Uzunoglu. Basingstoke : Palgrave-Macmillan, 2014. pp. 77-99
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van Noort, G, Willemsen, LM, Kerkhof, P & Verhoeven, JWM 2014, Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review. in PJ Kitchen & E Uzunoglu (eds), Integrated Communications in the Post-Modern Era. Palgrave-Macmillan, Basingstoke, pp. 77-99. https://doi.org/10.1057/9781137388551.0008

Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review. / van Noort, G.; Willemsen, L. M.; Kerkhof, P.; Verhoeven, J. W. M.

Integrated Communications in the Post-Modern Era. ed. / P. J. Kitchen; E. Uzunoglu. Basingstoke : Palgrave-Macmillan, 2014. p. 77-99.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

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van Noort G, Willemsen LM, Kerkhof P, Verhoeven JWM. Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review. In Kitchen PJ, Uzunoglu E, editors, Integrated Communications in the Post-Modern Era. Basingstoke: Palgrave-Macmillan. 2014. p. 77-99 https://doi.org/10.1057/9781137388551.0008