What Bang do you get for your Donated Buck? Responses to Prosocial Impact and Effectiveness Information in Charity’s Direct Mailing Solicitations.

D.J. Verkaik

    Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationPaper and poster presented at the ARNOVA Conference, Chicago, November 19-21, 2015.
    PublisherARNOVA Conference
    Publication statusPublished - 2015

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