Original language | English |
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Title of host publication | Paper and poster presented at the ARNOVA Conference, Chicago, November 19-21, 2015. |
Publisher | ARNOVA Conference |
Publication status | Published - 2015 |
What Bang do you get for your Donated Buck? Responses to Prosocial Impact and Effectiveness Information in Charity’s Direct Mailing Solicitations.
D.J. Verkaik
Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review