Increasing numbers of alliance managers are shifting their focus toward working in ecosystems. Some executives even have ecosystem manager as their job title. There is, however, considerable variety in what ecosystem managers do. In this article, I give insight into the various ecosystem roles that are emerging in practice. This also helps us to think about how these roles may evolve in the near future.
|Number of pages||6|
|Journal||Strategic Alliance Quarterly|
|Publication status||Published - Dec 2018|