Original language | English |
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Article number | 585 |
Journal | Frontiers in Psychology |
Volume | 6 |
DOIs | |
Publication status | Published - 2015 |
What’s In and What’s Out in Branding? A Novel Articulation Effect for Brand Names
S. Topolinski, M. Zurn, I.K. Schneider
Research output: Contribution to Journal › Article › Academic › peer-review