What’s In and What’s Out in Branding? A Novel Articulation Effect for Brand Names

S. Topolinski, M. Zurn, I.K. Schneider

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Article number585
JournalFrontiers in Psychology
Volume6
DOIs
Publication statusPublished - 2015

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