What’s In and What’s Out in Branding? A Novel Articulation Effect for Brand Names

S. Topolinski, M. Zurn, I.K. Schneider

Research output: Contribution to Journal › Article › Academic › peer-review

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@article{ce94e017708d4ef18ddd52f9016717e1,

title = "What{\textquoteright}s In and What{\textquoteright}s Out in Branding? A Novel Articulation Effect for Brand Names",

author = "S. Topolinski and M. Zurn and I.K. Schneider",

year = "2015",

doi = "10.3389/fpsyg.2015.00585",

language = "English",

volume = "6",

journal = "Frontiers in Psychology",

issn = "1664-1078",

publisher = "Frontiers Media",

}