When do we describe an experience with a product concretely, and when abstractly? Language abstraction in communication about products

Gaby A. C. Schellekens, Peeter Verlegh, Ale Smidts

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)191-+
JournalTijdschrift voor Communicatiewetenschap
Volume40
Issue number2
Publication statusPublished - 2012

Keywords

  • language
  • language abstraction
  • concrete
  • word of mouth
  • linguistic bias

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