When figurative frames decrease political persuasion: The case of right-wing anti-immigration rhetoric

Amber Boeynaems*, Christian Burgers, Elly Konijn

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

The rhetoric used by right-wing anti-immigration politicians is considered important to their political success. Such rhetoric commonly contains figurative frames with metaphor and/or hyperbole. In two experiments (nexperiment1 = 411, nexperiment2 = 407), we tested when and how such figurative frames add to the intense and emotive character of anti-immigration statements and their subsequent persuasiveness. Results showed that different voters respond differently to figuratively framed anti-immigration rhetoric: overall, voters perceived figuratively framed populist statements as more intense and emotive than nonfigurative statements, which caused boomerang effects by decreasing political persuasion. By contrast, right-wing populist voters were not persuaded by rhetorical variations in anti-immigration statements. Our findings underscore how anti-immigration rhetoric can broaden the gap between voters and put in motion further polarization in our society.
Original languageEnglish
Pages (from-to)193-212
JournalDiscourse Processes
Volume58
Issue number3
DOIs
Publication statusPublished - 2021

Keywords

  • political communication
  • figurative framing
  • hyperbole
  • metaphor

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