When you are what you own. Do physically attractive people benefit more from owning sophisticated brands?

E. Das, I.E. Vermeulen, T.C. Laagland, A.M. Postma

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)795-813
JournalInternational Journal of Advertising
Volume29
Issue number5
DOIs
Publication statusPublished - 2010

Cite this

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title = "When you are what you own. Do physically attractive people benefit more from owning sophisticated brands?",
author = "E. Das and I.E. Vermeulen and T.C. Laagland and A.M. Postma",
year = "2010",
doi = "10.2501/S0265048710201464",
language = "English",
volume = "29",
pages = "795--813",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "NTC Publications Ltd.",
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}

When you are what you own. Do physically attractive people benefit more from owning sophisticated brands? / Das, E.; Vermeulen, I.E.; Laagland, T.C.; Postma, A.M.

In: International Journal of Advertising, Vol. 29, No. 5, 2010, p. 795-813.

Research output: Contribution to JournalArticleAcademicpeer-review

TY - JOUR

T1 - When you are what you own. Do physically attractive people benefit more from owning sophisticated brands?

AU - Das, E.

AU - Vermeulen, I.E.

AU - Laagland, T.C.

AU - Postma, A.M.

PY - 2010

Y1 - 2010

U2 - 10.2501/S0265048710201464

DO - 10.2501/S0265048710201464

M3 - Article

VL - 29

SP - 795

EP - 813

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 5

ER -