When you are what you own: Physical attractiveness and materialism moderate the effects of brand personality on person perception

E. Das

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationAdvertising research: Message, medium, and context
EditorsP. de Pelsmacker, N. Dens
Place of PublicationAntwerpen
Number of pages9
ISBN (Print)9789044123876
Publication statusPublished - 2009

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