| Original language | English |
|---|---|
| Title of host publication | Advertising research: Message, medium, and context |
| Editors | P. de Pelsmacker, N. Dens |
| Place of Publication | Antwerpen |
| Publisher | Garant |
| Pages | 363-371 |
| Number of pages | 9 |
| ISBN (Print) | 9789044123876 |
| Publication status | Published - 2009 |
When you are what you own: Physical attractiveness and materialism moderate the effects of brand personality on person perception
E. Das
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review