Which category is used when social categories are nested? The case of foreign market entry legitimacy

Joeri van Hugten

Research output: Online publication or Non-textual formOnline publication or WebsiteProfessional

Abstract

Cognitive psychology ideas about the basic level of categorization are applied to the categories firms use context of foreign market entry. A category's distinctiveness and informativeness relative to more specific or more generic alternatives determine whether that category's membership provides legitimacy benefits to firms. For example, the 'restaurant' category may appeal fewer investors and customers and market entrants because the more specific 'Italian restaurant' category is more informative and not that much less distinctive.
Original languageEnglish
PublisherOpen Science Framework
Media of outputOnline
DOIs
Publication statusPublished - 2020

Keywords

  • Social category
  • Foreign market entry

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