Who are the winners? Consumer involvement in the innovation process

C.S. Noordhoff, M.H.P. Kleijnen

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationConference Proceedings 20th Annual AMA Frontiers in Services Conference
Place of PublicationColumbus, Ohio, USA
Publication statusPublished - 2011
EventFrontiers in Services Conference - Columbus, Ohio, USA
Duration: 30 Jun 20113 Jul 2011


ConferenceFrontiers in Services Conference

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