Who are the winners? Consumer involvement in the innovation process

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Conference Proceedings 20th Annual AMA Frontiers in Services Conference
Place of Publication	Columbus, Ohio, USA
Publisher	AMA
Publication status	Published - 2011
Event	Frontiers in Services Conference - Columbus, Ohio, USA Duration: 30 Jun 2011 → 3 Jul 2011

Conference	Frontiers in Services Conference
Period	30/06/11 → 3/07/11

Persistent URL (handle)

@inproceedings{8f54a06f1d9f41189ccd667c4fd562bd,

title = "Who are the winners? Consumer involvement in the innovation process",

author = "C.S. Noordhoff and M.H.P. Kleijnen",

year = "2011",

language = "English",

booktitle = "Conference Proceedings 20th Annual AMA Frontiers in Services Conference",

publisher = "AMA",

note = "Frontiers in Services Conference ; Conference date: 30-06-2011 Through 03-07-2011",

}