Why do Companies Adopt or Reject SaaS? Looking at the Organizational Aspect

Ivonne Mangula, G.C. van de Weerd, Sjaak Brinkkemper

Research output: Contribution to ConferencePaperOther research output

Abstract

The aim of this paper is to investigate the influence of three organizational factors on the adoption of SaaS in Indonesian companies, namely top management support, organizational readiness, and organizational size. We conducted interviews with 15 case companies. Our results show that top management support has a positive influence on SaaS adoption, while organizational readiness and organizational size have an inverse effect. This is surprising, since it contradicts existing research on IT innovation adoption. We also found that the SaaS awareness level of our interviewees remains low, especially among the non-adopters. These findings have implications for IT service providers that want to formulate strategies to increase the intention to adopt SaaS in Indonesian companies; as well as for IT innovation researchers who have an interest in SaaS adoption in developing countries.

Conference

ConferenceThe 19th Pacific Asia Conference on Information Systems
Abbreviated titlePACIS
CountrySingapore
Period5/07/159/07/15

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Organizational aspects
Software-as-a-Service
Top management support
Organizational size
Readiness
Innovation
Innovation adoption
IT services
Developing countries
Organizational factors
Service provider

Cite this

Mangula, I., van de Weerd, G. C., & Brinkkemper, S. (2015). Why do Companies Adopt or Reject SaaS? Looking at the Organizational Aspect. Paper presented at The 19th Pacific Asia Conference on Information Systems, Singapore.
Mangula, Ivonne ; van de Weerd, G.C. ; Brinkkemper, Sjaak. / Why do Companies Adopt or Reject SaaS? Looking at the Organizational Aspect. Paper presented at The 19th Pacific Asia Conference on Information Systems, Singapore.
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abstract = "The aim of this paper is to investigate the influence of three organizational factors on the adoption of SaaS in Indonesian companies, namely top management support, organizational readiness, and organizational size. We conducted interviews with 15 case companies. Our results show that top management support has a positive influence on SaaS adoption, while organizational readiness and organizational size have an inverse effect. This is surprising, since it contradicts existing research on IT innovation adoption. We also found that the SaaS awareness level of our interviewees remains low, especially among the non-adopters. These findings have implications for IT service providers that want to formulate strategies to increase the intention to adopt SaaS in Indonesian companies; as well as for IT innovation researchers who have an interest in SaaS adoption in developing countries.",
author = "Ivonne Mangula and {van de Weerd}, G.C. and Sjaak Brinkkemper",
year = "2015",
language = "English",
note = "The 19th Pacific Asia Conference on Information Systems, PACIS ; Conference date: 05-07-2015 Through 09-07-2015",

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Mangula, I, van de Weerd, GC & Brinkkemper, S 2015, 'Why do Companies Adopt or Reject SaaS? Looking at the Organizational Aspect' Paper presented at The 19th Pacific Asia Conference on Information Systems, Singapore, 5/07/15 - 9/07/15, .

Why do Companies Adopt or Reject SaaS? Looking at the Organizational Aspect. / Mangula, Ivonne; van de Weerd, G.C.; Brinkkemper, Sjaak.

2015. Paper presented at The 19th Pacific Asia Conference on Information Systems, Singapore.

Research output: Contribution to ConferencePaperOther research output

TY - CONF

T1 - Why do Companies Adopt or Reject SaaS? Looking at the Organizational Aspect

AU - Mangula, Ivonne

AU - van de Weerd, G.C.

AU - Brinkkemper, Sjaak

PY - 2015

Y1 - 2015

N2 - The aim of this paper is to investigate the influence of three organizational factors on the adoption of SaaS in Indonesian companies, namely top management support, organizational readiness, and organizational size. We conducted interviews with 15 case companies. Our results show that top management support has a positive influence on SaaS adoption, while organizational readiness and organizational size have an inverse effect. This is surprising, since it contradicts existing research on IT innovation adoption. We also found that the SaaS awareness level of our interviewees remains low, especially among the non-adopters. These findings have implications for IT service providers that want to formulate strategies to increase the intention to adopt SaaS in Indonesian companies; as well as for IT innovation researchers who have an interest in SaaS adoption in developing countries.

AB - The aim of this paper is to investigate the influence of three organizational factors on the adoption of SaaS in Indonesian companies, namely top management support, organizational readiness, and organizational size. We conducted interviews with 15 case companies. Our results show that top management support has a positive influence on SaaS adoption, while organizational readiness and organizational size have an inverse effect. This is surprising, since it contradicts existing research on IT innovation adoption. We also found that the SaaS awareness level of our interviewees remains low, especially among the non-adopters. These findings have implications for IT service providers that want to formulate strategies to increase the intention to adopt SaaS in Indonesian companies; as well as for IT innovation researchers who have an interest in SaaS adoption in developing countries.

M3 - Paper

ER -

Mangula I, van de Weerd GC, Brinkkemper S. Why do Companies Adopt or Reject SaaS? Looking at the Organizational Aspect. 2015. Paper presented at The 19th Pacific Asia Conference on Information Systems, Singapore.