Why do scholars use PowerPoint the way they do?

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

PowerPoint has received much criticism regarding excessive use of text and the lack of contact with the audience. Why presenters use PowerPoint in this way has not been studied so far. Our study using interviews with beginning and advanced presenters shows that some use the program as a speaking note and as a means to draw the attention away from themselves. Some even think that PowerPoint can replace rhetorical skills. Slides are mainly designed on the basis of commonsense, instead of guidelines based on human information processing. Implications for the teaching of PowerPoint use in business communication are discussed.
Original languageEnglish
Pages (from-to)273-291
JournalBusiness and Professional Communication Quarterly
Volume78
Issue number3
DOIs
Publication statusPublished - 2015

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Rhetoric
Human information processing
Business communication
Criticism
PowerPoint
Presenters
Business Communication
Teaching
Information Processing

Cite this

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title = "Why do scholars use PowerPoint the way they do?",
abstract = "PowerPoint has received much criticism regarding excessive use of text and the lack of contact with the audience. Why presenters use PowerPoint in this way has not been studied so far. Our study using interviews with beginning and advanced presenters shows that some use the program as a speaking note and as a means to draw the attention away from themselves. Some even think that PowerPoint can replace rhetorical skills. Slides are mainly designed on the basis of commonsense, instead of guidelines based on human information processing. Implications for the teaching of PowerPoint use in business communication are discussed.",
author = "Brigitte Hertz and {van Woerkum}, C.M.J. and P. Kerkhof",
year = "2015",
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language = "English",
volume = "78",
pages = "273--291",
journal = "Business and Professional Communication Quarterly",
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Why do scholars use PowerPoint the way they do? / Hertz, Brigitte; van Woerkum, C.M.J.; Kerkhof, P.

In: Business and Professional Communication Quarterly, Vol. 78, No. 3, 2015, p. 273-291.

Research output: Contribution to JournalArticleAcademicpeer-review

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AU - van Woerkum, C.M.J.

AU - Kerkhof, P.

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DO - 10.1177/2329490615589171

M3 - Article

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JO - Business and Professional Communication Quarterly

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