Why process matters: A social cognition perspective on economic behavior

J. Crusius, F. Van Horen, T. Mussweiler

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

Much research on economic behavior has been devoted to demonstrating deviations from standard economic theories. Such descriptive research has proven invaluable in showing that systematic violations of the norm occur frequently in human decision making. Here, we advocate a shift to a more process-focused research approach aimed at uncovering the why of economic behavior. We provide several examples highlighting that seemingly similar phenomena can be governed by very different psychological processes, that the same processes can have explanatory power in very different domains, and that the situational context is a crucial determinant of the mental processes governing behavior. In doing so, we advocate a social-cognitive perspective on economic behavior, aimed at revealing the psychological mechanisms that shape how people construe a particular situation. We hope that such a perspective can contribute to theoretical and empirical integration, novel predictions, and more precise strategies to change behavior. © 2011 Elsevier B.V.
Original languageEnglish
Pages (from-to)677-685
JournalJournal of Economic Psychology
Volume33
DOIs
Publication statusPublished - 2012

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economic behavior
social cognition
Cognition
Economics
Research
Psychology
Mental Processes
economic theory
research approach
determinants
Decision Making
decision making
Economic behaviour
Social cognition
Psychological

Cite this

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title = "Why process matters: A social cognition perspective on economic behavior",
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Why process matters: A social cognition perspective on economic behavior. / Crusius, J.; Van Horen, F.; Mussweiler, T.

In: Journal of Economic Psychology, Vol. 33, 2012, p. 677-685.

Research output: Contribution to JournalArticleAcademicpeer-review

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