Why SMEs invest in Environmental Measures: Sustainability Evidence from Small and Medium-sized Printing Firms

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    Abstract

    Why do SMEs invest in environmental measures? From the literature we know that most SMEs are rather slow in adopting these sustainable measures, but then the following question arises: why are other SMEs fast in this respect? From our research, it becomes clear that improving the working conditions is the most important reason why these fast-going SMEs invest in environmental measures, as this probably improves their employees' motivation and performance. This explanation connects 'planet' and 'people' with each other, and does not exclude 'profit', which completes the traditional sustainability circle. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.
    Original languageEnglish
    Pages (from-to)190-201
    Number of pages11
    JournalBusiness Strategy and the Environment
    Volume16
    Issue number3
    DOIs
    Publication statusPublished - 2007

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